Marketing AI OS "ENSOR" releases "Brain," a feature that remembers your brand's knowledge

REHATCH Inc. has added "Brain" to its Marketing AI OS "ENSOR" — a feature that, once you provide knowledge such as brand guidelines, winning patterns, and performance data, memorizes it and has the AI reference it automatically for every task. Teach it once, and you no longer need to explain each time, enabling even less-experienced members to achieve professional-quality output.

Background to the Release

As more companies adopt generative AI for marketing production, there are still few organizations that can draw out its effects consistently. Behind this lies a structural problem: the AI thinks from scratch every time.

• Rewriting brand information, tone & manner, and past winning patterns into the prompt every time a request comes up takes effort.
• Output quality depends on individual experience and prompting skill, making it hard for new members to become immediately effective.
• Generation ends as a one-off, and winning patterns and failures are not carried over to the next initiative.

Brain remembers the information you teach it once and has the AI load it automatically for every task, eliminating the need to explain each time. It creates a state in which the whole team can produce output on the same decision-making basis, making professional-quality production possible even for less-experienced members.

Feature Details

Brain is a feature that consolidates knowledge previously scattered across individuals' minds and various documents into ENSOR, so it can be shared and reused across the entire organization.

Consolidating organizational knowledge in a form AI can use

It accumulates information that used to build up with individual staff into a decision-making basis the whole team can use.

• Brand guidelines, tone & manner, and NG expressions
• Appeal angles, target audiences, and KPIs for products and services
• Design principles and color rules
• Winning patterns that delivered results in the past, and the history of revisions and failures
• Next initiatives derived from delivery performance

The three values Brain delivers

1. Share knowledge across the organization: Knowledge that used to depend on individual experience and intuition is accumulated as an organizational asset. Even when staff change, the knowledge is not lost from the organization.

2. No input required every time: The accumulated information is loaded automatically by the AI for every task. Without explaining it in the prompt each time, you obtain output aligned with your brand.

3. Professional quality even for new staff: You can manage the scope shared across the team separately from the individual scope, using the team's knowledge as a foundation. Even less-experienced members can reproduce professional-quality output on the same decision-making basis.

From stored knowledge straight into production

Simply give instructions based on the stored information, and ENSOR produces work that takes into account the brand information and appeal angles accumulated in Brain. Rather than one-off generation, it realizes a work loop in which winning patterns carry over to the next initiative.

Anticipated use cases

• When you want to eliminate the effort of re-explaining your brand's tone & manner and NG expressions every time you make a request.
• When you want to align production quality across the team instead of letting it vary by staff member.
• When you want to make new or less-experienced members effective early.
• When you want to apply past winning patterns and failures to building your next initiative.

About ENSOR

ENSOR is an AI creative generation platform for marketers, built on the concept of "AI that mass-produces winning banners — a marketing OS that keeps learning." It executes everything from creative planning to integration and generation in 1/5 of the conventional time.

About REHATCH Inc.

Media inquiries

REHATCH Inc. PR
E-mail: sdt@re-hatch.jp
TEL: 03-5846-9184

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