[Case Study] Marketing AI OS "ENSOR" adopted by Naigai — sustaining creative output and continuous PDCA with just a two-person team
Overview
REHATCH Inc. announces the adoption of Marketing AI OS "ENSOR" by Naigai Co., Ltd.
Naigai Co., Ltd. is an apparel maker founded in 1920. The company plans, manufactures, and sells socks, men's underwear, pajamas, and more, and also runs direct sales through its own EC shop. With an in-house operation centered on Meta ads, Naigai is active in EC. Even with a two-person designer team, the company aims to build a system — by leveraging ENSOR — that keeps creative output and PDCA running without interruption.
Background
Naigai has brought creative production in-house to improve speed and flexibility. However, the marketing department's designers, working as a two-person team, were fully occupied with production work and unable to take on additional requests. With a desire to run PDCA faster, the limited capacity of two people had become a challenge.
Challenges
- Almost all resources were consumed by production work, making it impossible to handle additional creative requests
- The team wanted to run PDCA faster, but two people couldn't keep up, stalling creative validation
- Horizontal expansion of strong creatives relied on intuition, leaving little time for analysis and verification
Why ENSOR
What stood out was the reduction in production hours that lets even a two-person designer team accelerate PDCA, along with the ability to mass-produce creatives while maintaining brand tone. The expectation of prompt design that can keep product images unchanged also dispelled the team's concerns.
Expected Outcomes
- By reducing creative production hours, enabling two designers to run PDCA in faster cycles
- Establishing a production flow that stably mass-produces variations while preserving the tone of product images
- Building a structure where designers, freed from production burden, can devote more time to analysis and improvement proposals
About ENSOR
ENSOR is an AI creative generation platform for marketers, built on the concept of "AI that mass-produces winning banners — a marketing OS that keeps learning." It executes everything from creative planning to integration and generation in 1/5 of the conventional time.
- Service site
- https://www.ensor-ai.com/
- Business inquiry
- Book a meeting
About REHATCH Inc.
- Company
- REHATCH Inc.
- Location
- THE PORTAL AKIHABARA 8F, 2-10-9 Higashikanda, Chiyoda-ku, Tokyo
- CEO
- Ryota Sakoda
- Founded
- August 2019
- Business
- Development and provision of marketing AI agent "ENSOR"; marketing support services
- Corporate site
- https://re-hatch.jp/
Media inquiries
REHATCH Inc. PR
E-mail: sdt@re-hatch.jp
TEL: 03-5846-9184