For teams that have brought ad operations in-house, building a way of using AI tailored to their own workflow is an essential challenge of in-housing, yet it is an area that can't move forward without specialized knowledge of prompt design. REHATCH Inc. (headquartered in Chiyoda-ku, Tokyo; Representative Director: Ryota Sakoda) is pleased to announce the addition of "Skill Creator," a meta-feature that automatically generates AI skills from a user's request, to its marketing AI OS "ENSOR."

Background to the Release

While more and more companies are internalizing AI-driven marketing, front-line barriers are emerging: they don't know how to use AI in a way that fits their own work, and they have no staff who can write prompts themselves. Being able to easily create not just standard features but custom AI skills tailored to one's own workflow is an essential challenge of in-housing AI.

• There is no one who can design AI prompts for the company's needs.
• Requesting customization from an external vendor takes cost and time.
• Standard features alone can't fully cover the company's unique workflow.

With the Skill Creator feature, ENSOR provides a mechanism in which, simply by entering "what you want to do" in plain language, the AI itself designs and generates a custom AI skill that can be registered in ENSOR and used right away.

About the New Feature

Skill Creator is a meta-feature in which, when a user enters a one-sentence request such as "I want a skill that does this," the AI automatically designs an AI skill in a format registrable in ENSOR (prompt structure, input definitions, and output format) and outputs it ready to be added to ENSOR as-is.

How it works (3 steps)

• Step 1: Enter a one-line summary of the skill you want into ENSOR (e.g., "Analyze competitors' ad copy across five patterns").
• Step 2: The AI designs the skill's structure and outputs it in ENSOR-registrable format.
• Step 3: Register the output skill in ENSOR and start using it immediately.

Without requiring specialized prompt-engineering knowledge, marketers and sales staff can create dedicated skills simply by describing their work challenges in text. It functions as a foundation for advancing in-housing across the whole team, rather than leaving AI use dependent on a few specific members.

Before: Creating custom AI skills required specialized prompt-design knowledge, limiting who could make them. Outsourcing meant time spent aligning on requirements.

After: Simply enter "I want a skill that does this," and the AI instantly generates a custom skill registrable in ENSOR. By delegating prompt design to the AI, anyone can carry out the in-housing of skills.

Anticipated Use Cases

For teams that have already brought ad operations in-house: Teams already using AI in-house but unable to fully cover their workflow with standard skills alone can use this to build dedicated skills internally. Because even members without prompt knowledge can create and register skills, they can prevent AI use from depending on individuals while accelerating team-wide AI in-housing.

For companies looking to bring ad operations in-house: Companies that adopted AI tools but "can't fully use them" or "don't know how to use them in a way that fits their work" can use this as a first step toward customization. Because a dedicated skill is generated from a single one-line request, they can build an AI environment optimized for their own workflow entirely in-house, even without a prompt engineer.

About ENSOR

ENSOR is an AI-powered creative generation platform for marketers, built on the concept of "AI that mass-produces winning banners—a marketing OS that keeps learning." It executes everything from creative strategy planning to integration and generation in one-fifth of the conventional time, and functions as a marketing AI OS that consolidates data scattered across ad platforms, GA, and other sources so that AI can analyze it and propose measures in real time.

Key features

• AI Editing: High-quality design generation—including background replacement and format variations—enabling edits in three minutes and delivery-ready output in ten.
• Rough Drafting: Generate the optimal messaging angle and copy through dialogue with an AI that already understands your brand.
• Video Generation: Turn static banners into video with simple controls, enabling a wide range of expression such as background movement, character motion, CTA button animation, and overall effects.
• LP Generation: Chat with the AI to obtain a polished landing page mockup along with implementation-ready code.
• Data Integration: Consolidate multiple marketing data sources and put them to use from analysis through to optimization.
• Brand Tone & Manner: Automatically extract colors, fonts, and tone and manner simply by entering a URL.
• Brand Check: Consolidate planning and review, with AI automatically checking ad-expression rules and brand compliance.
• Templates: Choose from over 100 templates to create creatives tailored to your industry and purpose.

About REHATCH Inc.

Company name: REHATCH Inc.

Address: THE PORTAL AKIHABARA 8F, 2-10-9 Higashi-Kanda, Chiyoda-ku, Tokyo

Representative: Ryota Sakoda, Representative Director

Founded: August 2019

Business: Development and provision of the marketing-focused AI agent "ENSOR"; marketing support services

Corporate website: https://re-hatch.jp/

Media inquiries: REHATCH Inc., Public Relations. E-mail: sdt@re-hatch.jp / TEL: 03-5846-9184