—AI takes on the market and competitive analysis needed for advertising strategy, letting in-house marketers cut research effort and focus on decision-making— For teams that have brought ad operations in-house, understanding the market environment and analyzing competitive positioning is a prerequisite for strategy planning, yet it is a demanding process that requires substantial research time and specialized knowledge. REHATCH Inc. (headquartered in Chiyoda-ku, Tokyo; Representative Director: Ryota Sakoda) is pleased to announce the addition of a new feature to its marketing AI OS "ENSOR" that automatically analyzes the market and competitive landscape.

Background to the Release

Planning advertising and marketing strategy in-house requires, as a prerequisite, an understanding of the market environment and an analysis of competitive positioning. Yet compiling multiple frameworks—such as PEST analysis, 3C analysis, and a competitive landscape—in an integrated way demands substantial research time and specialized knowledge.

• Market research takes time, leaving ad planning to lag behind.
• Repeating information gathering and organization for each framework creates inefficiency.
• Research depends on individuals, making it hard to pass on knowledge when members change.

With this feature, ENSOR provides an environment in which the AI automatically generates a ten-chapter marketing research report—covering PEST, 3C, 4C, and a competitive landscape—for a specified theme or industry.

About the New Feature

With the Market & Competitive Research AI feature, you simply enter the market, industry, or competitive theme you want to research, and the AI generates, in one pass, a ten-chapter report covering major frameworks such as PEST analysis, 3C analysis, 4C analysis, and a competitive landscape.

How it works (2 steps)

• Step 1: Enter the research theme (industry, competitor names, target market, etc.) into ENSOR.
• Step 2: The AI analyzes each framework and outputs a ten-chapter report.

In a single operation, you obtain a comprehensive report including PEST analysis (political, economic, social, technological), 3C analysis (customer, competitor, company), 4C analysis (customer value, cost, convenience, communication), and a competitive landscape. It can be used as input before planning an advertising strategy, or to verify the market when entering a new business or launching a new product.

Before: Researching and organizing multiple frameworks individually took several days of effort, and the report's coverage tended to vary with the researcher's depth of knowledge.

After: Simply enter a theme to instantly obtain a ten-chapter report covering the major frameworks—shortening the research phase and concentrating resources on analysis and decision-making.

Anticipated Use Cases

For teams that have already brought ad operations in-house: Teams that plan advertising strategy in-house but spend too much time on market and competitive research can use this to cut research effort and focus on decision-making. Because a ten-chapter report can be obtained instantly with just a theme, they can shorten the strategy-planning cycle while ensuring comprehensive analysis.

For companies looking to bring ad operations in-house: Companies that outsource market research to external consultants or research firms can use this as a first step toward in-housing. Because the AI analyzes and organizes the major frameworks in an integrated way, they can obtain the input needed for strategy planning entirely in-house even without a dedicated research staff.

About ENSOR

ENSOR is an AI-powered creative generation platform for marketers, built on the concept of "AI that mass-produces winning banners—a marketing OS that keeps learning." It executes everything from creative strategy planning to integration and generation in one-fifth of the conventional time, and functions as a marketing AI OS that consolidates data scattered across ad platforms, GA, and other sources so that AI can analyze it and propose measures in real time.

Key features

• AI Editing: High-quality design generation—including background replacement and format variations—enabling edits in three minutes and delivery-ready output in ten.
• Rough Drafting: Generate the optimal messaging angle and copy through dialogue with an AI that already understands your brand.
• Video Generation: Turn static banners into video with simple controls, enabling a wide range of expression such as background movement, character motion, CTA button animation, and overall effects.
• LP Generation: Chat with the AI to obtain a polished landing page mockup along with implementation-ready code.
• Data Integration: Consolidate multiple marketing data sources and put them to use from analysis through to optimization.
• Brand Tone & Manner: Automatically extract colors, fonts, and tone and manner simply by entering a URL.
• Brand Check: Consolidate planning and review, with AI automatically checking ad-expression rules and brand compliance.
• Templates: Choose from over 100 templates to create creatives tailored to your industry and purpose.

About REHATCH Inc.

Company name: REHATCH Inc.

Address: THE PORTAL AKIHABARA 8F, 2-10-9 Higashi-Kanda, Chiyoda-ku, Tokyo

Representative: Ryota Sakoda, Representative Director

Founded: August 2019

Business: Development and provision of the marketing-focused AI agent "ENSOR"; marketing support services

Corporate website: https://re-hatch.jp/

Media inquiries: REHATCH Inc., Public Relations. E-mail: sdt@re-hatch.jp / TEL: 03-5846-9184