For teams that have brought ad operations in-house, everyday challenges include being unable to articulate why a banner is underperforming and not knowing what to fix. REHATCH Inc. (headquartered in Chiyoda-ku, Tokyo; Representative Director: Ryota Sakoda) is pleased to announce the addition of a new feature, "Ad Creative Improvement," to its marketing AI OS "ENSOR," which uses AI to diagnose and improve design issues in ad banners.

Background to the Release

It is an everyday occurrence in in-house marketing to feel that a running ad banner is somehow underperforming, or to want to improve it without knowing what to change. Without an art director on the team, identifying issues from a design perspective is itself difficult, and outsourcing tends to become necessary.

• Because design issues can't be put into words, revision instructions become vague.
• Commissioning an external art director takes time and money, slowing the improvement cycle.
• The number of trial-and-error iterations is capped by production resources.

With this feature, ENSOR gives in-house teams an environment in which AI diagnoses existing banners from an art director's perspective, articulates the specific design issues, and then automatically generates improved versions.

About the New Feature

With the Ad Creative Improvement feature, you hand an existing ad banner to ENSOR, and the AI identifies design issues—such as contrast, visual flow, information hierarchy, and clarity of messaging—from an art director's perspective, then automatically generates an improved version.

How it works (3 steps)

• Step 1: Upload the ad banner image you want to improve to ENSOR.
• Step 2: The AI diagnoses the design issues and presents the improvement points in words.
• Step 3: Based on the diagnosis, an improved banner is automatically generated and output.

Because the resulting banner is output together with the rationale for each improvement, it can also be accumulated as reference for future production. Without relying on design skills, marketers can take the lead in forming, executing, and validating improvement hypotheses.

Before: Improving a banner's design required commissioning an in-house art director or an external production company, and a single revision could take several days. The improvement points themselves depended on individual judgment.

After: Simply hand an existing banner to ENSOR, and the AI immediately performs an art-director-level diagnosis and generates an improved version. From articulating the issues to obtaining the improved banner, the whole process can be completed marketer-led.

Anticipated Use Cases

For teams that have already brought ad operations in-house: Teams that mass-produce banners in-house but see inconsistent creative performance can use this feature to form design-improvement hypotheses internally. Because improved banners can be generated instantly without commissioning an art director each time, teams can raise design quality while maintaining the pace of their creative PDCA cycle.

For companies looking to bring ad operations in-house: Companies trying to internalize banner improvement without designers or art directors can use this feature to design their improvement starting point. Because the AI articulates the issues and outputs an improved version, they can run their improvement PDCA cycle entirely in-house even without specialized design expertise.

About ENSOR

ENSOR is an AI-powered creative generation platform for marketers, built on the concept of "AI that mass-produces winning banners—a marketing OS that keeps learning." It executes everything from creative strategy planning to integration and generation in one-fifth of the conventional time, and functions as a marketing AI OS that consolidates data scattered across ad platforms, GA, and other sources so that AI can analyze it and propose measures in real time.

Key features

• AI Editing: High-quality design generation—including background replacement and format variations—enabling edits in three minutes and delivery-ready output in ten.
• Rough Drafting: Generate the optimal messaging angle and copy through dialogue with an AI that already understands your brand.
• Video Generation: Turn static banners into video with simple controls, enabling a wide range of expression such as background movement, character motion, CTA button animation, and overall effects.
• LP Generation: Chat with the AI to obtain a polished landing page mockup along with implementation-ready code.
• Data Integration: Consolidate multiple marketing data sources and put them to use from analysis through to optimization.
• Brand Tone & Manner: Automatically extract colors, fonts, and tone and manner simply by entering a URL.
• Brand Check: Consolidate planning and review, with AI automatically checking ad-expression rules and brand compliance.
• Templates: Choose from over 100 templates to create creatives tailored to your industry and purpose.

About REHATCH Inc.

Company name: REHATCH Inc.

Address: THE PORTAL AKIHABARA 8F, 2-10-9 Higashi-Kanda, Chiyoda-ku, Tokyo

Representative: Ryota Sakoda, Representative Director

Founded: August 2019

Business: Development and provision of the marketing-focused AI agent "ENSOR"; marketing support services

Corporate website: https://re-hatch.jp/

Media inquiries: REHATCH Inc., Public Relations. E-mail: sdt@re-hatch.jp / TEL: 03-5846-9184