REHATCH Inc. is pleased to announce that its Marketing AI OS "ENSOR" now includes the AI agent extension "Skills" and "My Skills," which lets users build their own skills. This is the industry's first* Skills capability for a marketing-focused AI agent.

* First marketing-focused AI agent to offer Skills (as of February 2026, REHATCH research).

Technical background — Optimizing the Agent Skills standard for marketing

In December 2025, Anthropic announced "Agent Skills" as an open standard for extending AI agent capabilities. The concept packages expert knowledge and workflows as "skills" that can be added and invoked on demand; companies such as Atlassian, Figma, Canva, and Stripe are developing compatible skills. ENSOR has adopted this concept early in the marketing AI space and implemented its own Skills optimized for ad creative production, campaign analysis, and strategy.

Why we built Skills

Ad creative teams are adopting generative AI quickly, but several issues remain:

• Generic AI cannot reproduce "our brand" or market-specific expression (e.g. Japan).
• Teams must re-specify domain knowledge and tone every time.
• Analysis and strategy still need expert judgment; AI alone does not guarantee quality.
• Producing banners one by one makes it hard to balance speed and volume.

Creative production must balance volume and speed — A/B tests, multi-channel rollout, seasonal and campaign updates keep growing while design capacity is limited. ENSOR already offered video generation, LP generation, brand check, and templates so marketers can focus on strategy; with Skills, professional judgment is now available in one command. The core issue is that AI can execute tasks but not expert-level judgment. Skills adds that judgment as an attachable extension and runs it with a single command.

What Skills does

ENSOR Skills adds expert-level domain knowledge, analysis methods, and production know-how to the AI agent as an extension and runs it with one command. When a user invokes a skill, the agent applies that knowledge immediately and runs creative planning, production, and analysis in one flow. This release introduces User Skill (the user invokes a skill when they choose). A future release will add Agentic Skill: the agent will read context and select and run the best skill on its own — like a creative director assigning the right expert per project.

Two skill systems

ENSOR Skills (official) — Proven expertise on demand

Official extension packages built from REHATCH's experience across 100+ ad operations. Connect Facebook Ads or Google Ads data and even beginners can reproduce pro-level analysis and production with one command. The agent runs judgments that used to require seasoned practitioners, using the skill's knowledge automatically.

My Skills (user-built) — Build what you wish you had

No need to wait for product updates. Your tone, internal production rules, and client industry knowledge can be turned into skills and added to the agent. Team tacit knowledge becomes a reusable skill so new members can match veteran quality from day one.

Use cases

1. Creative production skill — 5–10 on-brand banners at once

Add a skill to get "market-fit design" and "brand-aligned expression" that generic image AI could not deliver. Register brand colors, fonts, and appeal tone in My Skills; the agent then produces 5–10 banner variations in one run. A/B test creatives with different angles in minutes.

2. Ad data analysis skill — Pro-level analysis in one command

With Facebook Ads data connected to ENSOR, invoking the ENSOR Skills (official) analysis skill applies a pro framework based on 100+ operations: CPA improvement potential, creative fatigue, targeting optimization. Less experienced operators get detailed reports with one command.

3. Market & competitive research × creative concept skill chain

Example: a new campaign for a cosmetics brand. The market/competitive research skill structures PEST, 3C/4C, and competitor positioning. The creative concept skill then runs on that output and proposes eight appeal angles — benefit, fear, authority, empathy, etc. — with differentiation in mind.

4. Register industry-specific ad rules in My Skills

Register rules such as premium representation (financial) or pharmaceutical/cosmetics ad regulations as a skill. The agent suggests copy that avoids legal risk automatically.

Planned skills (to be expanded)

Examples of skills we plan to offer at release:

ENSOR Skills (official)

• Market & competitive research AI: By industry, auto-generate structured reports from PEST → 3C/4C → competitive landscape → communication strategy.
• Ad creative concept: From target pain points and desires, auto-select eight appeal angles at a strategic level.

My Skills (user-built)

• Your tone, production rules, analysis methods — any knowledge can be developed and used as a skill.

Above are examples; the final lineup will be fixed at release. We will continue to expand ENSOR Skills (official) in creative production, ad analysis, and industry-specific use cases.

Roadmap

ENSOR Skills is a core part of our product vision. Next we plan Agentic Skill: the AI will read context and invoke the best skill on its own, enabling high-level decisions without explicit user instructions. Longer term we are considering "skill chaining" (combining skills for new expertise) and a skill marketplace so users can share skills, aiming to make ENSOR the standard platform for AI agents in marketing.

About ENSOR

ENSOR is a marketing AI creative platform built on the concept of "AI that produces winning banners at scale — a marketing OS that keeps learning." It runs creative planning through integration and generation in about one-fifth the time. By unifying data from ads, CRM, SFA, and e-commerce and having AI perform real-time analysis and recommendations, ENSOR reduces effort in data analysis and creative generation.

Key features: AI editing, rough creation, video generation, LP generation, data integration, brand tone & manner, brand check, templates

REHATCH Inc.

Contact

REHATCH Inc. / PR
E-mail: sdt@re-hatch.jp
TEL: +81-3-5846-9184

Read this release on PR TIMES →