REHATCH Inc. held the offline event "AI Marketing Frontier — Real Case Studies Night: Marketer × Freelancer Exchange" in Shimokitazawa, Tokyo on Friday, February 13, 2026. Participants were mainly in-house and freelancer marketers.

Why we held this event

As AI evolves quickly and adoption in marketing grows, many say they don't know how it's really used in the field, or wonder if in-house and freelancer perspectives differ.

This event brought in-house and freelancer marketers together to share "real" AI marketing cases, so attendees could gain practical know-how and connections in one place.

Program

Panel discussion 1: In-house marketer perspective

Arima (Pasona Career Co., Ltd.) and Hirose (INTLOOP Inc.) spoke on AI adoption from an in-house marketer's view. REHATCH COO Yamazaki moderated.

Hirose shared how INTLOOP uses AI, including rollout and concrete examples. Arima shared deeper thoughts on AI-driven creative generation, raising the session's resolution on "how to master AI."

Panel discussion 2: Freelancer perspective

Nagoya spoke on AI adoption from a freelancer marketer's view. REHATCH Executive Officer Nagasaka moderated.

The session explained how to use various AI tools for efficiency, by level of use. The "usable from today" content drew strong response from the room.

AI quiz

We ran a quiz on AI and marketing. The top two participants work in AI product development; their day-to-day focus on AI showed in the results. The top three received Amazon gift cards and free ENSOR access.

Product intro

Between the panels and the quiz we presented "ENSOR," our marketing-focused AI agent.

Networking

The second half was a standing networking session so attendees could mingle by interest. In-house and freelancer marketers exchanged information and built connections across the divide.

Attendee feedback

• "Good to hear AI use cases from both in-house and freelancer angles."
• "The AI quiz was fun and educational."
• "Rare chance to talk directly with marketers who share the same challenges."

Next event

Following this success, "AI Marketing Frontier — Real Case Studies Night Vol.2" has been scheduled.

Event summary